Digital Marketing Advanced

RKCLs Digital Marketing Advanced course (Code - RCADM) is tailored for professionals who want to elevate their digital marketing expertise and drive impactful results. Building on foundational knowledge, this course delves into advanced strategies in areas such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media strategy, content marketing, email automation, and data analytics. Participants will explore the latest tools, techniques, and trends in digital marketing, with a focus on creating, optimizing, and managing sophisticated campaigns that deliver measurable outcomes. Through in-depth case studies and hands-on projects, you'll gain the skills to develop and execute high-level digital marketing strategies, enhance brand visibility, and achieve business goals in a competitive digital landscape.

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1. Website Design and Optimization Strategy

2. Image Optimization

3. Choosing Right Template

4. Eye Catching Headline and Description

5. Choose Content and Clear CTA

6. Time to Decide when to send

7. Mobile Optimization

8. Create Email Campaign Using Mailchimp

9. How to Choose Right CRM as per Business Needs

10. CRM Software Overview: Zoho, Salesforce, Keap, HubSpot, etc.

11. How to Optimize Website for SEO

12. Common SEO Techniques

13. Optimizing Your Website Using Different SEO Techniques

14. Keyword Research

15. Tools to Identify the Best Keywords for Your Business

16. LSI (Latent Semantic Indexing) Keywords and Long-Tail Keywords

17. ON Page SEO Techniques

18. OFF Page SEO Techniques

19. Backlinks Techniques and Types

20. How to Get Good Results in Local SEO

21. Choose Right Keywords as per Local SEO (location-based)

22. Work on GMB and Other Local Directories

23. Schema Mark-up for Websites

24. Optimizing Page Speed and Site Audit

25. SEO Focus Content Strategy

26. What is SEM

27. Different Kinds of Paid Marketing

28. Practical Introduction & Overview of Google Analytics

29. Submit Sitemap, Manage Robots Files, Crawl Report in Webmaster

30. Understanding Different Kinds of Report in Webmaster

31. Indexing, Experiencing, Shopping and Enhancement Report

32. How to Set up Google Search Console

33. How to Analyze Traffic in Google Analytics

34. Different Channels of Google Analytics

35. How to Monitor Real-Time Traffic in Google Analytics

36. Basic of GA4 (Google Analytics 4)

37. Types of Reporting in Google Analytics

38. Understanding Audience, Acquisition, Behaviour and Conversion Report

39. Practical In-depth Learning of Acquisition Report

40. Practical In-depth Learning of Engagement Report

41. Practical In-depth Learning of Retention Report

42. Practical In-depth Learning of Monetization Report

43. Practical In-depth Explanation of User and Tech Reports

44. Understanding Event Analysis and Tracking Report

45. Practical In-depth Explanation of Events

46. Understanding GA4 Real-time Report

47. Practical In-depth Explanation of Real-time Report

48. Explore GA4 and Creating New Freeform Report

49. Practical In-depth Explanation of Creating Freeform Report

50. Checking Insights and Performance in GA4

51. User Behaviour and Demographic Report in GA4

52. Practical Explanation of Setting up Google Ads

53. Practical Explanation of Google Ads and Difference Between SEO & PPC

54. Full Practical Walkthrough of Google Ads

55. Understand Google Ads Auction

56. How to Improve Ad Rank for High-Quality Impressions and Clicks

57. Choosing Right Keywords for Your Business

58. Adjust Keyword on Match Type - Broad Match, Exact Match, etc.

59. Bid Strategy for Search Keywords

60. Portfolio Bid Strategy

61. Engaging with Responsive Search Ads (RSA)

62. Enhance Ads with Extensions to Improve Clicks

63. Try Automated Bidding

64. Maximize Clicks Bidding to Improve Clicks

65. Automatic Scheduling for Campaign

66. Tricks for Improving Ad Score/Optimization Score

67. Optimize Budget with Performance Planner

68. App Promotion Campaigns (Mobile Platform Ads)

69. Discovery Campaigns & Demand Gen Campaigns

70. Billing - Payment Methods and Settings for Ads

71. Building a Content Creation Framework

72. How to Write Effective Taglines, Ad Copies, CTA, etc. for Your Business

73. Scheduling and Time Management for Social Media Content

74. How to Create Catchy Headlines for Your Content on Social Media

75. How to Improve Engagement and Followers on Social Media

76. Using of Hashtags, Description, Trending Tags

77. Title Research and Thumbnail CTA Ideas

78. Understanding YouTube Analytics

79. Promoting YouTube Videos Using Google Ads

80. Posting Time, Using of Tags in Short Videos

81. Promoting Shorts Using Meta Ads and Google Ads

82. Competitor Analysis and Creating Brand on Instagram

83. How to Increase Followers on Instagram Using Paid Media

84. Understanding Sponsored Content, Dynamic Ads, Lead Forms on LinkedIn Marketing

85. Running Your Campaign and Optimizing on LinkedIn Ads

86. Understanding Which Social Media Channel Best Fits for Your Business

87. Creating Followers Base on Your Social Media Account

88. Posting Schedule and Dividing Budget on Social Media Channels

89. AB Testing on Various Social Media Channels for Better Results

90. Generating Leads and Traffic Using Social Media

91. Optimize Your Ecommerce Store

92. Content Marketing for Your Ecommerce Website

93. Retargeting for Your Ecommerce

94. Understanding User Funnel for Better Conversion

95. Social Media Posting Rules for Your E-commerce Business

96. What is Live Shopping and How to Use It

97. Live Shopping Ideas

98. How to Create Live Content for Social Media

99. Setup Affiliate Accounts and Commission for Your Business

100. How to Pitch Affiliate for Your Business

101. Become an Affiliate on Ecommerce Websites and Earn Commission

102. Paid Marketing Roles in ORM (Online Reputation Management)

103. Optimizing GMB (Google My Business) and Local Listing for Better ORM

104. Difference Between ORM & PR

105. Customer Sentiment Analysis - Negativity Analysis

106. Crisis Management - How to Respond During a Crisis or Controversy

107. Review Portal Importance - Quora / Reddit / MouthShut / Glassdoor

108. What is Influencer Marketing

109. How to Find Good Influencers for Your Business

110. Convenience and Closing Deals with Influencers

111. Budget and Target Audience for Influencer Marketing

112. What is Mobile Marketing

113. How to Promote Your App on Social Media

114. How to Increase Installs of Your Android/iOS Apps

115. Programmatic Advertising

116. Digital-Out-of-Home (DOOH) Advertising Solutions

117. How to Set Up Chatbots on Your App and Website

118. How Chatbots Work

119. How to Automate Your Order Processing with Chatbots

120. What is Voice Search

121. How to Optimize Voice Search for Your Website or Business

122. Voice Search Schema Implementation

123. Writing Voice Search Optimizing Content

124. Role of AI in Digital Marketing

125. Use of AI for Content Writing & Email Marketing

126. Use of AI for SEO

127. Use of AI and Voice Search for Ecommerce

128. Creating Content Calendar Using AI

129. How to Increase ROI and Engagement Using AI Tools

130. Best AI Tools for Your Business in Digital Marketing

131. How AR Works

132. What are the Roles of AR Technology in Your Ecommerce Business

133. What is Geo-Fencing Marketing

134. Understand the Need of Geo-Fencing Marketing for Your Business

135. How to Promote Your Business on Local Search/Near Me

136. OTT App Advertising

137. Symphonic Ads

138. Extended Reality (XR)

139. Understand the Need of Digital Marketing for Your Project

140. Case Study - Need for Digital Marketing

141. Run Site Audit for Your Website

142. Case Study - Site Audit Run

143. Case Study - Practical Site Audit

144. Finding the Right Category to Promote Your Business

145. Case Study - Right Category Choice

146. Setup and Decide Budget for Your Project

147. Case Study - Budget Setting